Uber has finally confirmed the ongoing rumours on it’s development in self-driving car technology. Uber released the first official photo of the car which happens to be a Ford Fusion hybrid rigged out with cameras and radars for mapping and testing out it’s self-driving technology.

“The car, a hybrid Ford Fusion, will be collecting mapping data as well as testing its self-driving capabilities. When it’s in self-driving mode, a trained driver will be in the driver’s seat monitoring operations.” said Uber on their post confirming the initiative. “The Uber ATC car comes outfitted with a variety of sensors including radars, laser scanners, and high resolution cameras to map details of the environment.”

While Google has known to be developing in the same sector for quite some time now, other technology companies are also exploring this space due to the immense interest and given what’s possible with existing technology and artificial intelligence. Uber is working to improve and refine this technology using its Advanced Technologies Centre which is based in Pittsburgh. Uber was rumoured to be working on such a technology about a year ago. Many analysts are more curious towards a company like Uber as it already has a strong established market atleast in North America for ride-sharing services. Uber would be one of the ideal companies to launch this new technology to the masses.

Uber explains why it chose Pittsburgh also referred to as Steel City as it’s testing ground for this new technology and their Advanced Technologies Centre. “Pittsburgh is an ideal environment to develop and test our technology across a wide variety of road types, traffic patterns and weather conditions. The city’s long history of innovation continues today as it helps us shape the future of transportation.”

It’s nice to see more companies getting into this new market and perfecting this technology. The way things are progressing, it looks like a driverless car future is now more closer than ever.